Brand Strategy
visual Identity
Website copywriting
Custom showit Website
SEO
The Project Scope
Brand strategy, identity, copywriting, SEO, and a custom Showit site for Ali Spitsbergen, For His Glory CEO — a high-performance coach for faith-driven Female Founders.
Ali
Spitsbergen
Ali coaches faith-driven Female Founders to seven figures without losing their marriage, their kids, or their peace. Her old website was built on the fly while she was busy building the business. We gave For His Glory CEO the full treatment: brand strategy, a new visual identity and logo, website copy, SEO, and a custom Showit site.
From built on the fly to best in her industry.
Industry:
Business Coaching
Location:
San Diego, CA
Website:
AliSpitsbergen.com
The Starting Point
Ali had done the hard part. A seven-figure coaching business, proprietary frameworks, rooms full of women leading at her level. The website hadn't kept up. "It was built on the fly as we were building the business," she said. "There wasn't a lot of intentionality in it." The bigger problem was that it didn't represent what For His Glory CEO was becoming. She'd tried the do-it-yourself route first, and it mostly cost her time and money she wouldn't get back.
Visual Direction
Ali came to us with a site built on the fly while the business was still taking shape, and it didn't carry the weight of the seven-figure company For His Glory CEO was becoming. So we made restraint the flex. A black-and-white foundation with one deliberate pink signature, generous whitespace, and editorial photography that puts Ali in a power suit instead of a beach tee. Every choice pulls attention toward her story instead of competing with it. The result reads composed, seasoned, and in command, a brand that finally looks like it runs at the level she does.
The quietest brand in the room was the one in command.
composed • editorial • seasoned
quietly bold • in command • story-first
Brand Adjectives
composed • editorial • seasoned • quietly bold • in command • story-first
Brand Suite
color palette
What Changed
The new site finally does what the old one couldn't: it matches the caliber of the business. Ali points to better-fit clients, easier sales conversations, and a brand she's proud to put her name on. "It feels like it's truly a seven-figure business," she said, "because everything lines up together with such excellence." Her word for the whole thing: "a gift from God, in the season I needed it most."
