Everything about your business is premium And Your brand should be too
The Green Room is TBC's most complete, most personal, most we-handle-absolutely-everything brand experience. Brand identity, professional copy, photography, and a custom Showit website — coordinated, built, and delivered by one team who knows your brand inside and out. Bring the vision and leave the rest to us. Starting at $20,000.
The Green Room
Founder, For His Glory CEO
Ali Spitsbergen
Every word, every image, every layout decision reflects who I actually am: a faith-rooted, high-achieving woman who refuses to choose between the business, the marriage, and the calling. She got it. She sees the whole brand behind the brief, and that's exactly who you want in your corner."
“Jan didn’t just build me a website. She built me a home on the internet!”
See what's possible.
You know what it feels like to deliver at this level for your clients. The Green Room is what it feels like when someone finally does it for you.
This one's for you.
This is what it looks like when nothing gets lost between your vision and the finished result.
A fully directed, completely done-for-you brand experience — brand identity, professional copy, brand photography, and a custom Showit website, built together by one team who knows your brand inside and out before anyone touches a single deliverable.
The Green Room
introducing
Before anyone touches a deliverable, we go deep. A comprehensive brand questionnaire, a dedicated clarity call with Jan, and a Pinterest ideation board that surfaces your visual language before design begins. Jan synthesizes everything into one team brief, shared with your designer, copywriter, photographer, and stylist, so everyone starts from the same place.
Discovery
Phase One
The Green Room exists because cohesion isn't something you can piece together. It has to be built that way from the start.
Here's what we kept seeing. Founders hiring a designer in January, a photographer in March, a copywriter whenever they could fit it in, and ending up with a brand that looked assembled rather than authored.
With your website already mapped, Jan builds your site around your brand identity, photography, and copy. Your detail specialist reviews every link, word, and pixel before anything reaches you. You approve it, and we launch. For 30 days Jan and her team stay close, and at the 30-day mark The After-Party gives you a dedicated conversation about what's working and where to focus next.
Website, Launch + Beyond
Phase five
Over two dedicated VIP days, your copywriting partner arrives already briefed on your brand. You join a morning kickoff call, then step away. By the end of two days every page of your website has copy that is unmistakably yours and built to convert.
Copywriting
Phase four
Your remote stylist builds your wardrobe guide. Jan briefs the photographer and develops your shot list. Hair and makeup are coordinated and ready. You approve the photographer, show up on shoot day, and leave everything else to us. What you receive is a curated gallery of brand assets organized by use case and ready to deploy from day one.
Photography
Phase three
Your designer builds one fully developed creative direction, not three options, built entirely from what we learned about you. Jan reviews every decision before it reaches you. Every element, from your logo suite to your color palette to your typography system, is designed to work together as one cohesive identity.
Brand Identity
phase two
Everything your brand needs, built cohesively in 90 days.
Let's break it down
I built The Green Room because I believe the work you've been called to do deserves a brand that reflects it completely. This is the offer I wish had existed when I watched founders spend months piecing together something that never quite cohered, and I am honored to be the one delivering it now.
your new
Executive Producer
I'm Jan
Hey there!
Life happens. If you need to pause or reschedule during the project, reach out to Jan directly. The Green Room operates on a 90-day timeline and we will work together to adjust as needed. Significant delays may affect your project timeline and the availability of your creative team.
What happens if I need to reschedule?
08
For founders who want to go deeper before creative work begins, the Brand Strategy Add-On pairs you with a dedicated brand strategist for a formal strategy session — covering competitive positioning, messaging hierarchy, and brand voice framework — before the design and copy phases begin. This is recommended for founders who are in the middle of a significant business pivot or who want a more formal strategic foundation beneath the creative work. Pricing and availability are discussed during your Green Room conversation.
What is the Brand Strategy Add-On?
07
No. The Green Room builds your brand from the ground up. If you have existing brand elements you love, we will factor those into the discovery process. If you are starting fresh, even better — everything is built cohesively from day one.
Do I need to have an existing brand before starting?
06
More present than involved. You will complete the discovery questionnaire, join the brand clarity call with Jan, approve the creative direction before design begins, review check-ins throughout the build, and give final approval before launch. The decisions are yours. The execution is ours.
How involved will I be during the 90 days?
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The Full Build is TBC's signature brand identity and website package — exceptional work, delivered with care. The Green Room is something else entirely. It adds professional brand photography, a remote wardrobe stylist, a dedicated copywriting experience, and Jan as your Executive Producer coordinating every team member from one shared creative vision. Where The Full Build delivers a complete brand and website, The Green Room delivers everything — cohesively, completely, in 90 days.
How is The Green Room different from The Full Build?
01
Jan works with a network of professional brand photographers and will recommend options based on your location, your brand aesthetic, and the visual direction established during discovery. You review and approve the photographer before anything is booked. If you have an existing photographer you love, we are open to that conversation.
How is the photographer chosen?
05
Yes. The Green Room is available anywhere in the United States. Your photographer is sourced locally to your location. Your remote stylist, copywriter, and designer work with you virtually. For the Directed tier Jan travels to you for the photography shoot.
Is The Green Room available in my area?
04
Very little. That is the point. Before discovery begins you will complete a comprehensive brand questionnaire — the most involved thing we will ask of you before the project kicks off. From there Jan and her team handle the coordination, the logistics, and the creative direction. Your job is to show up and approve.
What do I need to prepare before we begin?
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