Let me guess:
You’ve got a solid offer, a beautifully designed opt-in, and a decent flow of traffic. But nothing’s working. It might be time to fix your messaging.
People aren’t buying.
Your content’s getting polite likes—but no real engagement.
And your DMs are full of “I love your stuff!” …but not a single sale.
Sound familiar?
Friend, the problem probably isn’t your product.
It’s your message.
Let’s break down what’s really going on—and how to fix your messaging so people actually get it and take action.
3 Signs You Need to Fix Your Messaging
You don’t need a complete rebrand.
You don’t need to throw out your offer.
But if you’re seeing any of these signs, it’s time for a message audit:
1. Crickets on Your Content
You’re posting consistently. You’re emailing regularly.
But the response? Silence. Maybe a “love this!” here or there… but no one’s really engaging.
2. Wrong People on Your List
You’re attracting people who either aren’t ready, aren’t aligned, or just don’t get what you do.
That’s not a lead gen problem—it’s a language problem.
3. Low Conversions
Your lead magnet gets downloaded… but no one clicks your emails.
Your calendar is full of discovery calls… that never turn into paying clients.
This isn’t about hustle—it’s about clarity.
3 Ways to Fix Your Messaging Today
Let’s clean it up, shall we?
Say What You Actually Do
If your bio or elevator pitch starts with “I help women live with purpose…”—I’m gonna stop you right there.
Be specific.
Tell people exactly what you help them do, and how.
Try this:
Instead of: “I empower Christian women to rise into their calling,”
Say: “I help Christian coaches create client-attracting offers and funnels that actually convert.”
Clarity sells. Vague floats.
Use Their Language
Your audience isn’t Googling “soul-aligned business strategy.”
They’re typing: “how to get coaching clients without being annoying.”
Pro tip: Go through your DMs or testimonials and pull actual phrases your clients have said. Use those. That’s the gold.
Make Them Feel Seen
If your dream client read your last email or IG post, would she stop scrolling and think, “Oof, she’s in my head”?
If not—time to write with more empathy and less ego.
Speak to the problem she’s feeling. Then show her you’ve got a path forward.
Voice vs. Vibe: You Need Both
Your message shouldn’t just be clear—it should sound like you.
The problem? A lot of Christian women in business shrink their voice in the name of “professionalism.”
We end up sounding like a Canva template instead of a real, Spirit-led human.
Your voice is part of your anointing. Don’t mute it.
If you’re not sure how you sound? Record yourself explaining your offer to a friend. Then transcribe it. That’s your baseline.
You’re Not Called to Stay Quiet—Fix Your Messaging and Speak Boldly
Here’s your reminder, in case you need it today:
God didn’t call you to be beige.
He didn’t ask you to play small or blend in for the sake of palatability.
He called you to speak boldly—and clearly.
“Let your speech always be gracious, seasoned with salt…” – Colossians 4:6
Your message should have flavor.
It should carry truth, clarity, and conviction.
So if something’s not landing, don’t take it as failure. Take it as feedback. Then tweak it with confidence and faith.
Need Help Finding the Gaps?
If you’re staring at your website or funnel and thinking, “I don’t even know what to fix,”—
I’ve got you.
You can listen to a more robust version of this on the podcast.
You can also grab a free 20-minute Funnel Audit and I’ll help you pinpoint exactly what’s not working in your funnel—from messaging to email flow to offer alignment. It’s quick, strategic, and no-fluff.
