Let’s clear something up right out of the gate:
Sales is not manipulation. Sales is serving.
If that sentence made you uncomfortable, you’re not alone.
I talk to Christian women entrepreneurs every single week who love their clients, care deeply about serving others, and want to honor God with their business—but who quietly avoid selling because it feels awkward, pushy, or “too worldly.”
Here’s the problem:
When you avoid sales, you’re not being humble. You’re being hidden.
And hidden solutions don’t help anyone.
You’re Already in Sales (Whether You Admit It or Not)
Let me say this plainly:
You are already in sales.
- Selling broccoli to a toddler? That’s sales.
- Preaching from a stage? That’s sales.
- Showing up with a bad attitude at the grocery store? Still sales—just not the kind you want to be known for.
We’re all selling something all the time.
The question isn’t whether you sell.
The question is what you’re selling—and how you’re stewarding the influence God has given you.
Why Sales Is Serving (Biblically and Practically)
Here’s the reframe that changes everything:
If someone tells you they have a problem—and you have the solution—but you stay quiet…
That’s not humility.
That’s withholding help.
Think about it this way:
If a friend says, “I need a haircut so bad,” and you know the perfect stylist—but you don’t tell her—you’re not being polite. You’re being unhelpful.
Business works the same way.
If God has entrusted you with:
- A skill
- A service
- A framework
- A system
- Or an answer someone is praying for
…and you refuse to talk about it because you don’t want to feel “salesy,” you’re missing the heart of stewardship.
Sales done with integrity is simply helping people make informed decisions.
That’s service.
Sales Avoidance Is Often a Stewardship Issue
This might sting a little—but hear me with love.
Avoiding sales isn’t always about fear.
Sometimes it’s about responsibility.
God doesn’t bless buried talents.
He multiplies what’s stewarded.
When you:
- Don’t track what’s working
- Don’t look at your ROI
- Don’t pay attention to buyer behavior
- Don’t adjust your messaging when things stall
…it’s not faith.
It’s autopilot.
And excellence requires attention.
What Ethical, Faith-Forward Sales Actually Looks Like
Selling with integrity doesn’t mean:
- Convincing people to buy things they don’t need
- Manipulating emotions
- Pressuring people into decisions
It does mean:
- Asking better questions
- Understanding who the real decision-maker is
- Communicating clearly
- Respecting timing
- Honoring the buyer’s process
Sales becomes easier when you stop trying to close people—and start trying to serve them well.
If Sales Feels Hard, Start Here
If you’re struggling with sales right now, ask yourself:
- Am I clear on the problem I solve?
- Am I talking to the right buyer?
- Am I explaining the value clearly—or assuming people “just get it”?
- Am I avoiding sales conversations because of fear—or because something needs refining?
Clarity removes pressure.
I had a GREAT conversation on a recent podcast with Sales and Relationship Coach, Lindsay Fletcher. You can listen to the full thing below.
She is a relationship strategist for business women who helps entrepreneurs build genuine connections that lead to confident, ethical sales. She teaches networking, lead generation, and follow-up through the lens of psychology, strategy, and service—helping women grow their businesses with clarity and integrity.
This episode is full of all of this goodness and so much more. Lindsay also suggested an episode of her podcast, How To Grow Your Small Business, all about Buyer Psycology. You can listen to that here.
Final Encouragement
You don’t need to become louder.
You don’t need to become pushier.
You don’t need to become someone you’re not.
You just need to stop hiding the solution God trusted you with.
Sales is serving.
And serving well is part of your calling.
