If Instagram disappeared tomorrow, would your business survive? In 2025, the smartest Christian businesswomen are reclaiming an overlooked powerhouse: the email list.
Why Email is Still Your Most Powerful Marketing Tool
Algorithms are wild. Social platforms change their rules overnight. And yet one thing has remained consistent year after year: the power of email. Unlike social media, where you’re competing for attention and praying the algorithm plays nice, email goes straight to the inbox. It’s personal, direct, and most importantly—yours.
Your email list isn’t subject to shadowbans or platform crashes. You own it. Which makes it one of the most reliable tools in your business toolbox.
What Happens When You Don’t Have a List
I’ve seen it too many times. Women hustling hard online—posting, Reeling, going live—only to get burned out or buried by the algorithm. One day their reach tanks and suddenly… they’ve got no one to launch to.
Why? Because they built on rented land. Without a list, there’s no safety net. No warm audience to pivot toward. No consistent way to communicate when platforms don’t cooperate.
Why You’ve Been Avoiding It (and Why You Shouldn’t)
Let’s be honest—most of us avoid email lists because we overthink them. We tell ourselves we don’t know what to send or we ghost our audience after a couple of tries. And the word “newsletter”? Feels like a corporate report no one asked for.
But email doesn’t have to be stiff or fancy. It just needs to be valuable. Encouraging. Helpful. Real. When people know your emails are worth opening, they’ll start looking for them—and that’s where real business growth begins.
5 Simple Steps to Start (or Restart) Your Email List This Week
Ready to make this happen? Here are five simple steps to get your list up and running this week—no perfection or lead magnet required:
- Pick your platform: Try Flodesk or one of the many out there. I use Flodesk with my clients—it’s simple and beautiful. (Grab my discount link at jantouchberry.com/email)
- Create a basic opt-in form: No freebie needed. Just a short, honest invite like “Want weekly tips + faith to grow your business? I’ve got you.”
- Write one welcome email: Introduce yourself. Share what they can expect. Done.
- Email them weekly: Share a story, scripture, lesson, or tip. Keep it useful. Keep it consistent.
- Put your link everywhere: Instagram bio, homepage, email signature, text it to a few friends. Visibility builds momentum.
Email as Stewardship: A Faith-Based Reminder
This isn’t just about marketing. It’s about stewardship. God didn’t give you influence to waste it. He entrusted it to you—so you could serve, lead, and disciple well. Your email list is a faithful, strategic way to show up with intention.
You don’t need a massive following. You just need to be faithful with what you’ve been given.
No more waiting. Start building connection where it counts. Your email list isn’t just strategy—it’s obedience in action.
Friend, don’t overthink it. Your business doesn’t need more noise. It needs more connection. Start your list—or restart it. And if you’re ready to do that with clarity and support, come join the Business Basics Collab.
Your people are waiting. Your email list is the bridge. Build it.
PS – Want to join my list (you know you do!) Just click!
