Let’s talk about storytelling. Real, compelling, personality-infused storytelling.
Because if you’re out here trying to write high-converting copy but aren’t seeing results, chances are you’re skipping one of the most powerful tools you have: your story.
And I get it. It can feel awkward. Do I talk about my faith? My iced coffee obsession? That failed business idea from 2017? How personal do you need to get?
Here’s the deal: your story matters. When used strategically, it’s fuel for connection, trust, and—yep—conversion.
I recently sat down with Sarah Klongerbo, founder of Quotable Copy and conversion copywriter for creative brands, to talk about this exact thing. She’s the real deal (and she wrote my website copy, so I can say that with full confidence).
Let’s break down what we uncovered.
Why Storytelling in Business Copy Matters
You’re not writing for robots. You’re writing for real people with real hearts, dreams, and doubts. And real people respond to story.
In fact, Sarah shared that storytelling is biologically sticky. It activates parts of our brain that facts alone can’t touch. When someone reads your “About” page or opens your weekly email and sees a piece of your story, it creates a connection—and connection builds trust. And trust? That’s the bridge to conversion.
“People remember specifics. They relate to real moments. So don’t just say you love coffee—tell them your exact Starbucks order and why it matters.” — Sarah Klongerbo
Where Most Entrepreneurs Go Wrong
Raise your hand if your About page is basically a resume mashed up with your love of oat milk lattes. Just me? (well… it used to be before Sarah got a hold of it)
The mistake many faith-based women entrepreneurs make is thinking their story has to be their entire life story. Spoiler: it doesn’t.
Your copy isn’t your journal—it’s your handshake. It’s where your story intersects with your reader’s needs. It’s not about being the hero. It’s about showing them how you understand their struggle—and how you can help them win.
How to Tell a Story That Converts
Here’s the framework we talked about in the episode:
- Start with why: What got you into this work? Why does it matter?
- Get specific: Use concrete details, not generalities.
- Make it relevant: Tie it back to the transformation your reader wants.
- Infuse your faith: If God is central to your life, don’t hide that. You don’t need to preach—just be honest.
- Practice on social: Use everyday posts as mini story-testing grounds.
You don’t need to be a novelist. You just need to be real.
How Storytelling Converts: The Funnel Factor
Story draws people in. Connection keeps them engaged. Strategy moves them to act.
Your website? That’s your handshake. Your emails? Your heart-to-hearts. Your sales page? That’s where trust turns into transformation. Sarah nailed this: “Story isn’t just for connection—it’s for conversion. It shows your reader they’re not alone. And that makes them more ready to say yes.”
Friend, if Jesus used stories to teach, maybe we should, too.
The Gospels are full of parables—not white papers. So next time you sit down to create content, instead of obsessing over sounding polished or perfect, ask yourself: what story do I need to tell today?
And if you’re still feeling stuck, I’ll say this: you’re not lazy. You’re just too close to your own genius. (That’s why I brought Sarah in to help me—and I’d do it again in a heartbeat.)
If you found some value here, listen to the full conversation. ??
You don’t need a degree in storytelling to write words that resonate. You need honesty, clarity, and the courage to show up as yourself. Your story, told with purpose, is what sets you apart in a sea of sameness. So stop overthinking it. Start with what’s real, say it like you mean it, and trust that the right people will lean in. Your voice is part of your calling—use it.
