What do you do when business is slow—even though you’re doing everything right?
You’ve updated your lead magnet.
You’ve optimized your funnel.
You’re posting, emailing, automating…
And still? Crickets.
If you’re a faith-driven entrepreneur trying to build a business that honors God but feels stuck, this question will eventually come knocking:
“Am I just in a slow season… or am I doing something wrong?”
You’re not crazy. And you’re not alone.
This is one of the most common tension points in Christian entrepreneurship when business is slow. So let’s talk about it.
Obedience ≠ Immediate Outcomes
In our results-obsessed world, it’s easy to think that quick growth = God’s favor. But that’s not always how it works in the Kingdom.
God may call you to build something that takes time to bear fruit. And just because the numbers aren’t where you want them yet doesn’t mean you’ve missed the mark.
That said… not every slow season is a holy delay.
Sometimes, we start in obedience—and then slide into striving.
We stop checking in with God and start following the blueprint of the last coach we paid.
We assume that what worked before must be what God wants now.
Even Moses made that mistake.
In Exodus, God tells him to strike the rock, and water comes out. Later in Numbers, God says speak to the rock… but Moses hits it again. Why? Because that’s what worked last time.
His failure to follow the current instruction cost him the Promised Land.
Here’s the takeaway: Strategy matters. But obedience matters more.
Your Strategy Might Just Be Stale
Now, let’s take a look at the flip side.
Sometimes your obedience is spot on—but your method needs a refresh.
What worked in 2021 might be falling flat in 2025. And that doesn’t mean your calling is wrong—it means your marketing needs an update.
Here are a few examples:
- Are people ignoring your emails? Your subject lines might need work.
- Is no one downloading your freebie? It may be too vague or lack urgency.
- Are discovery calls slow? You might need to clarify your message or re-target your audience.
Christian entrepreneurship doesn’t mean you ignore data and trends.
It means you lead with discernment while staying sharp in your strategy.
God isn’t asking you to abandon excellence in the name of faith—He’s asking you to stay teachable, adaptable, and aligned.
So if business is slow, ask yourself:
“Is this about obedience… or optimization?”
(Hint: Sometimes it’s both.)
Don’t Go It Alone—Get Feedback
Here’s a hard truth: You’re probably too close to your own business to see what’s off.
You might be 90% aligned, but that 10% gap—the one you can’t see?—could be the thing blocking your breakthrough.
Get a second set of eyes on your funnel, your messaging, your offer. Ask a coach. A peer. Someone in your target audience.
Sometimes the breakthrough is just one honest conversation away.
If you’re not sure who to ask, I offer Funnel Optimization Sessions that are built for exactly this. We audit, we troubleshoot, we pray, and we find the gap—together.
The Power of Rest and Roots
Now let’s talk about something most entrepreneurs neglect: rest.
In seasons when business is slow, the temptation is to hustle harder. But what if the slowdown is your invitation to grow deeper roots?
I once saw a massive tree blown over by a storm. From the outside, it looked strong. But its roots? Barely there.
That moment hit me hard.
Many of us are building businesses on weak or neglected foundations. We’re growing up—but not growing deep. And when the pressure hits, we fall.
So if you’re in a quiet season right now, don’t just ask, “What’s wrong?”
Ask:
“What’s growing beneath the surface?”
God often grows us down before He grows us up.
And if you feel a nudge to pause, pull back, or simply breathe—listen.
Rest is not the enemy of productivity. It’s the fuel for it.
Balance vs. Rhythm: Is It Seasonal or Misaligned?
It’s also worth noting: sometimes your business is slow because the season itself is slow.
→ Summer often means travel, distraction, and lighter engagement.
→ Fall tends to bring routine, re-engagement, and harvest.
→ Winter may be deep work or reflection.
The goal is not balance (equal hustle all the time). The goal is rhythm—learning how to tune your work to God’s timing.
So when numbers dip, ask:
- “Is this a natural seasonal lull?”
- “Or is there something out of alignment in my offer, message, or execution?”
Both are valid. But they need different responses.
3 Questions to Ask God When Business Is Slow
If you’re feeling dry, discouraged, or disoriented, don’t default to panic. Instead, take these three questions to your quiet time:
- Am I aligned with what You asked me to build?
- What is the next small, faithful step?
- What does obedience look like this week?
That last one is my favorite.
Not “What’s my 90-day plan?”
Not “What funnel should I build?”
Just: “What’s my act of obedience—today?”
Final Encouragement
If you’re a Christian entrepreneur navigating a slow season, I want you to know this:
You’re not behind.
You’re not broken.
You’re not forgotten.
You might be in a delay. You might need to shift your strategy.
But you are not alone—and your obedience still counts, even when the fruit isn’t visible yet.
Strategy + Obedience = Sustainable Kingdom Business
Want more?
Want to hear this message in real-time? I break all of this down even deeper in Episode 77 of the Her Faith at Work podcast.
Ready for outside feedback? Book a Funnel Optimization Session here.
