If your business feels stuck or your leads are slipping through the cracks, your sales funnel might be the culprit. Don’t worry; you’re not alone! Many entrepreneurs struggle with optimizing their funnels to guide potential customers seamlessly from discovery to purchase. The good news? Fixing a broken funnel doesn’t have to be overwhelming. In this post, I’m sharing advice from episode 49 of the Her Faith at Work podcast. Keep reading for practical steps on how to fix a broken sales funnel —and stop losing leads and leaving money on the table!

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What Is a Sales Funnel?

Let’s start with the basics. A sales funnel is the journey your customer takes from first discovering you to becoming a loyal client. Think of it like hosting a guest: your social media or podcast is the front door, your lead magnet invites them in, and your email sequence is the cozy living room where relationships are built.

Without a functioning funnel, all your marketing efforts might be for nothing. As I like to say says, “Social media is just the front door to your business. If your funnel’s not optimized, you’re losing people before they even get inside.”

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Signs Your Funnel Is Broken

If any of these sound familiar, your funnel might need some TLC:

• You’re posting on social media but not converting followers into email subscribers or buyers.
• Your lead magnet isn’t getting clicks or opt-ins.
• You have an email list, but your subscribers aren’t moving down the funnel toward a purchase.

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How to Fix Your Sales Funnel

Here are some tips for diagnosing and repairing your funnel:

1. Test Your Lead Magnet

Your lead magnet (a freebie that attracts potential customers) should be irresistible to your target audience. If no one’s downloading it, it might not be aligned with what your audience needs.

You have to “Know your numbers. If no one’s opting in, it’s time for a change!” Check your analytics monthly to see how your lead magnets are performing.

2. Use Automation Tools Like ManyChat

ManyChat lets you capture emails directly through social media, keeping your audience engaged without taking them off-platform. Automation tools like this simplify the funnel process, making it easier to nurture leads.

3. Stay Consistent and Focused

A common mistake is expecting instant sales from social media. Sales come from consistency and a well-structured funnel. Keep showing up and ensure every post has a clear call-to-action (CTA).

4. Segment Your Email List

Your audience isn’t one-size-fits-all. Use segmented email lists to send personalized content that speaks to your subscribers’ specific interests or needs. For example, if someone downloads a podcast checklist, don’t send them tips on web design!

If you’re looking for a GREAT email provider – I always suggest Flodesk! They are my absolute fav! (Yes, this is an affiliate link 😉)

5. Start Small and Get Help When Needed

Funnel optimization can feel overwhelming, especially if you’re not a “numbers person.” I recommend setting aside 15 minutes a month to review your analytics. If you’re ready to dive deeper, consider hiring a funnel expert to diagnose and optimize your setup.

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Why Fixing Your Funnel Matters

Optimizing your funnel isn’t just about making sales; it’s about building trust and relationships with your audience. When your funnel works, you’ll have a steady flow of leads who genuinely want what you offer.

As I like to remind my clients, “You don’t need viral views to grow your business. You need a consistent funnel and the right audience.”

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Ready to Audit Your Funnel?

If you’re ready to stop guessing and start growing, take advantage of my New Year Funnel Audit. I’ll help you pinpoint what’s broken and create a plan to fix it. Normally $297, it’s now just $197 through January! Click here to learn more.

PS – THE PRICE WILL INCREASE IN FEBRUARY 2025! So, grab it now. Even if you aren’t quite ready to pull the trigger.

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Final Thoughts

Don’t let a broken funnel hold your business back. By implementing these steps, you can create a seamless customer journey that drives consistent growth. Remember, fixing your funnel is less about perfection and more about progress—start small, stay consistent, and don’t be afraid to ask for help.

Have questions about optimizing your funnel? Drop them in the comments below—I’d love to hear from you!